Coke teams up with Cargill to launch new sweetener
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Giants of food and drinks aim to develop their own rival to Nutra Sweetand Tate & Lyle's sucralose to meet health demand
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Robert Lindsay
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Coca-Cola and food ingredient giant Cargill have teamed up to market anew calorie-free natural sweetener they hope will shake up the global market currently dominated by Tate & Lyle's sucralose and Splenda and US company NutraSweet.
Coca-Cola and food ingredient giant Cargill have teamed up to market anew calorie-free natural sweetener they hope will shake up the global market currently dominated by Tate & Lyle's sucralose and Splenda and US company NutraSweet.
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The sweetener, tentatively named rebiana, will be based on the Steviaplant native to Paraguay but increasingly used as a health food in theFar East and Hollywood, The Wall Street Journal reports today.
The sweetener, tentatively named rebiana, will be based on the Steviaplant native to Paraguay but increasingly used as a health food in theFar East and Hollywood, The Wall Street Journal reports today.
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Coca-Cola has filed 24 patents applications in the past week around extracting the tastiest parts of the Stevia plant and is seeking exclusive rights to develop and market rebiana for use in drinks, while Cargill, one of the world's largest agribusiness and trading companies, owned by the founding Cargill and MacMillan families, willmarket it for use in food such as yoghurt, cereals, ice cream and sweets.
Coca-Cola has filed 24 patents applications in the past week around extracting the tastiest parts of the Stevia plant and is seeking exclusive rights to develop and market rebiana for use in drinks, while Cargill, one of the world's largest agribusiness and trading companies, owned by the founding Cargill and MacMillan families, willmarket it for use in food such as yoghurt, cereals, ice cream and sweets.
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It has spent the past three years developing Stevia plantations in China, Paraguay and Argentina.
It has spent the past three years developing Stevia plantations in China, Paraguay and Argentina.
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However, the two companies acknowledge that they face regulatory troubles since Stevia has been banned in the US and EU after a 1985 medical study linked the plant to liver problems.
However, the two companies acknowledge that they face regulatory troubles since Stevia has been banned in the US and EU after a 1985 medical study linked the plant to liver problems.
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They aim to market it first in countries where Stevia is not banned, such as Japan and South America, and Cargill seeks to help regulatory approval in the US by sponsoring more scientific studies.
They aim to market it first in countries where Stevia is not banned, such as Japan and South America, and Cargill seeks to help regulatory approval in the US by sponsoring more scientific studies.
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Coca-Cola has been attempting to develop its own sweetener from theStevia plant for the past 10 years.
Coca-Cola has been attempting to develop its own sweetener from theStevia plant for the past 10 years.
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The beverages giant has resisted using Tate & Lyle's sucralose sweetener in its diet fizzy drinks, it is thought because it believesit leaves an aftertaste.
The beverages giant has resisted using Tate & Lyle's sucralose sweetener in its diet fizzy drinks, it is thought because it believesit leaves an aftertaste.
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Instead it mainly used NutraSweet, made by the Chicago company of the same name.
Tate & Lyle last week blamed a failure to penetrate the vast US carbonated diet drinks market for disappointing sales of Splenda, its artificial sweetener, which make up 20 per cent of group profits.
Instead it mainly used NutraSweet, made by the Chicago company of the same name.
Tate & Lyle last week blamed a failure to penetrate the vast US carbonated diet drinks market for disappointing sales of Splenda, its artificial sweetener, which make up 20 per cent of group profits.
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Iain Ferguson, the chief executive, admitted that US sales of Splenda, had been "less than we had hoped for" during the year to March 30.
Iain Ferguson, the chief executive, admitted that US sales of Splenda, had been "less than we had hoped for" during the year to March 30.
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"We have not yet cracked any of the major lines there," he said and warned that profits growth from the product would be only modest inthe current year.
"We have not yet cracked any of the major lines there," he said and warned that profits growth from the product would be only modest inthe current year.
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Cargill is the second-largest privately held business in the United States after Koch Industries.
In 2006, Cargill's sales of $75.2 billion would have ranked it 18th onthe Fortune 500 list.
Cargill is the second-largest privately held business in the United States after Koch Industries.
In 2006, Cargill's sales of $75.2 billion would have ranked it 18th onthe Fortune 500 list.
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It handles a quarter of all US grain exports, ships more than 6 million tonnes of sugar a year, and is a world leader in cocoa andchocolate.
It handles a quarter of all US grain exports, ships more than 6 million tonnes of sugar a year, and is a world leader in cocoa andchocolate.
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Through Degussa, it also has leading positions in ingredients, such assalt, flour, malt, sweeteners, starches.
Through Degussa, it also has leading positions in ingredients, such assalt, flour, malt, sweeteners, starches.
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©Copyright 2007 Times Newspapers Ltd
©Copyright 2007 Times Newspapers Ltd
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